Twenty-five years, one through‑line

Founder

Founded Ballintra, a marketing and communications firm built around go-to-market. Ballintra partners with private equity sponsors, transaction leaders, and venture-backed founders at the moments that decide outcomes: a raise, a transaction, a launch, a repositioning. Senior leadership owns strategy, storytelling, and outcomes, with AI agents for velocity and a global bench of specialists for craft.

VP, Global Digital Marketing

Led Akkodis's global digital marketing strategy across North America, Europe, and Asia, transforming the marketing function into a strategic, digital-first performance culture with measurable business impact.

• Supported $89M+ in pipeline creation and $15.7M in Closed Won revenue through integrated marketing programs (verified in Salesforce and Bullhorn)
• Scaled global social media to 3M+ followers with 29M organic brand exposures and a 7.2% engagement rate, representing +123% growth since 2022
• Drove 17.9M search appearances and 2.4M global website visitors, with 830K+ from organic Google search
• Built a multilingual content engine publishing 760+ pieces annually across 7 languages, including 134 client case studies and 158 press releases
• Created an offshore Digital Marketing Center of Excellence to support global marketing operations and scale capabilities across regions, achieving 55% cost optimization and more than $3.1M total savings
• Supported activation of the Mercedes-AMG PETRONAS Formula One Team brand partnership
• Drove deployment of Qualified, an agentic marketing platform and AI SDR, to support business development teams in engaging, nurturing, and converting leads at scale
• Implemented the global martech stack as Sitecore and Salesforce Pardot / Marketing Cloud Product Owner

VP, Head of Marketing, North America

Led North American marketing through one of the company's most significant transformations, the billion-dollar acquisition of Akka Technologies and the full rebrand from Modis to Akkodis.

• Led rebranding execution across the US, Canada, and Mexico, ensuring consistent brand rollout across all digital and physical touchpoints
• Launched integrated digital marketing campaigns to establish the new Akkodis brand in the North American market
• Implemented Salesforce Pardot as the marketing automation foundation for the region
• Managed change communications and media relations throughout the acquisition and rebrand transition
• Rebuilt and restructured the regional marketing team, including offshore resources

Head of Marketing

Led the marketing function during a period of organizational transition.

Vice President Marketing, Americas

Defined and executed go-to-market strategies and sales acceleration initiatives for the Americas region of one of the world's largest customer experience companies, Sitel (now known as Foundever).

• Executed digital marketing programs that generated more than 35% of sales pipeline revenue
• Revamped go-to-market processes and sales enablement tools, revitalizing lead scoring models and ROI reporting dashboards across channels
• Led development of the company's first-ever employee value proposition and recruitment marketing messaging, resulting in Sitel Group being recognized as the 2021 Most Admired Employer Brand by HRO Today

SVP, Group Marketing

Led marketing at Qualitest, the world's largest independent pure-play quality assurance company. Joined during a private equity ownership period and helped reposition the business ahead of its successful sale to London-based Bridgepoint.

• Relaunched and repositioned the Qualitest brand ahead of a successful private equity exit
• Drove a 32% increase in web traffic, a 29% increase in qualified leads, and improved lead handling from 35–45% abandoned to 95% handled on day one, tripling TCV pipeline
• Grew LinkedIn following by 135% and helped the business hire 1,000+ technologists in one year through a new recruitment marketing value proposition
• Launched the Qualitools product suite, developed the RevGen Sales Enablement Portal, and supported the acquisition of AI and machine learning company Algotrace
• Established closed-loop marketing using UTM tracking within Salesforce to analyze digital campaign ROI by sector, wave, and channel

Vice President Marketing

Joined iQor when the company had fewer than 4,500 employees and helped build the marketing function as the business scaled to 40,000 employees over 12 years, growing through aggressive acquisition, private equity investment, and global expansion. Also led the rebranding and relaunch of QeyMetrics, an iQor-owned SaaS-based BI and performance management tool.

• Consolidated CRM systems and launched a new marketing automation platform, establishing lead generation, content marketing, and SEO/SEM programs across key industry verticals
• Managed communications strategies for multiple acquisitions, including the billion-dollar acquisition of Jabil Aftermarket Services
• Served as media spokesperson; secured coverage in Bloomberg BusinessWeek, Investor's Business Daily, CNET, CXO, and BusinessWeek.com

Director, Corporate Communications

Led global corporate communications during the private equity turnaround, before being promoted to lead marketing.

Director, Global Branding

Protected and built the company's reputation during a pivotal growth period, publishing the monthly Monster Employment Index as a leading indicator of online job demand, with coverage in The New York Times, The Wall Street Journal, Barron's, and CNBC Europe.

Manager, Corporate Communications & PR

Ran corporate PR and executive communications, including acquisition and financial communications, before stepping into the global branding role.

Communications Consultant, Prudential UK

Implemented communication strategies as part of an enterprise-wide change management program in London, embedding a team-brief cascade that ensured 5,400 employees received face-to-face briefings from their line management, and developing a UK-wide communication milestone plan.

Marketing Communications Manager, Prudential Financial

Supported communications through one of the largest demutualizations and IPOs in financial-services history, managing content for an award-winning intranet reaching 12,000 employees and overhauling sales force communication channels, achieving $1.1M in cost savings.

Public Affairs Coordinator

Coordinated all aspects of marketing for one of New York's leading State Senators, including direct mail, media relations, polling, special events, and management of local political campaigns.